Odyssée Bal du MAJ 2024 - Storyline Communication

A journey beyond conventional boundaries

An identity for the city's most prestigious event.

Client

Joliette Art Museum Foundation

Mandate

Brand identity and variations for graphic material

for a fifth edition

The foundation had already chosen the name of the event, and it was confirmed that we would be collaborating with CR34TE, experts in the ideation and realization of ambitious lighting projects. for the room’s lighting design. We integrated a gradation delicately evoking neon lighting.

A signature event

ensure visual continuity

Although the event changes theme each year, we were careful to maintain visual continuity by integrating elements of the previous event’s visuals into the creation of the 2024 event image. This has strengthened the visual identity and created an aesthetic consistency that is easily recognizable by participants and partners alike.

an eventful journey full of adventures

Inspired by the theme, we explored the idea of an eventful journey by merging the two “s” and offsetting the “o” in “Odyssée”. These graphic elements energize the brand image by adding context without compromising legibility.

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