Lolo et moi - Storyline Communication

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Creating ties with an ever-changing audience

A strategy based on influencer marketing

Client

LOLO (by La Belle Excuse)

Mandate

Communications and marketing outsourcing

Content creation, influencer marketing, social media management, newsletter marketing, collaborations and partnerships, graphic design, blog post creation, professional photography.

A more targeted approach

When Storyline took over content marketing for LOLO, we found that the tools and brand implementation were similar to those of LA BELLE EXCUSE, despite the very different target audiences. We immediately undertook an audit of both brands and defined a clear persona for LOLO. This approach has enabled us to adapt our strategy and better speak the language of our audience, leading to more effective campaigns.

Influence marketing

The most effective communication channels

Social platforms like Instagram, Facebook and TikTok are essential for parents looking for parenting advice. Trends show that they turn to specialized influencers for trusted recommendations.

We launched the LOLO ambassador program, where parent influencers share their experiences with LOLO products in an authentic way. They build trust by demonstrating product benefits and offering practical advice on motherhood.

This program responds to parents’ need for information, reassurance and support in their parenting adventure.

Our key actions

Management and development of social media strategies
Development of an ambassador program
Dynamic content creation (Reels)
Designing compelling advertising content
Writing informative blog posts
Professional photography and authentic daily content
Monthly newsletters for customers and retailers
Creation of attractive sales documents and printed materials