Fondation pour la santé du Nord de Lanaudière
Brand strategy, brand identity
LUMIÈRE (Light in French) isn’t just a name, it’s an invitation to shine together. Inspired by the very essence of the holidays, we’ve used this short, evocative word to symbolize warmth, hope and the magic of sharing. Through this campaign, each donation lights up a real light on a large collective Christmas tree located in front of the Centre hospitalier de Lanaudière, transforming each individual gesture into a visible symbol of solidarity and joy.
The choice of name embodies the spirit of the campaign: to create a movement where generosity enlightens the community. LUMIÈRE, with its simplicity and evocative power, lays the foundation for a universal and lasting message, to be used throughout this festive initiative.
Inspired by the enchanting tales we remember from our childhood, the graphic choices echo the warmth of the Christmases of yesteryear. A palette of soft, comforting colors, typography reminiscent of traditional calligraphy and a narrative setting that immerses us in a magical, nostalgic atmosphere.
Every visual element and every message has been designed to recreate the unique emotion of the holidays, while bringing young and old together around a shared story.
Each donation becomes a spark of inspiration, creating a positive dynamic where each participant, touched by the spirit of the campaign, is encouraged to spread the word. This phenomenon, often referred to as the snowball effect, can transform each contributor into an active ambassador for the cause.
By sharing their gesture with their personal and professional network, these impromptu ambassadors have the power to multiply the impact of the campaign. From one to the next, the collective momentum can grow, generating not only additional contributions, but also a heightened sense of solidarity and belonging to the unifying project.
Humanizing marketing to tell stories that resonate.
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