CISSS de Lanaudière University Teaching and Research Department - Storyline Communication

Come see elsewhere, it's greener in Lanaudière

Recruitment campaign for family medicine residents and externs

Client

CISSS de Lanaudière Department of University Teaching and Research (DEUR)

Mandate

Branding and positioning, recruitment campaign, website, videography, photography.

Lanaudière: a natural balance for a career in medicine

To attract future doctors to the Lanaudière region, it was essential to design a campaign that was both eye-catching and seductive. We developed the message “Viens voir ailleurs, c’est plus vert dans Lanaudière” (Come see elsewhere, it’s greener in Lanaudière), a subtle invitation that encourages students to discover a region where nature and quality of life are at the heart of the experience.

The 360° campaign doesn’t just promote a simple change of scenery, but highlights an exceptional living environment, in perfect harmony with nature. To maximize impact, we deployed the campaign strategically around Quebec’s medical universities and on nearby public transit lines, ensuring optimal visibility with students and future doctors.

To reinforce this concept, we chose a bold color palette centered on the theme of closeness to nature. The creative challenge was to remain relevant while exploring similar hues, thus highlighting the region’s natural richness in an original way.

My future in healthcare

Mon futur en SANTÉ: A meaningful and lasting name

The name of the “Mon futur en SANTÉ” website was not chosen by chance. It reflects a long-term vision, combining human, educational and communication aspects. Optimized for search engine optimization (SEO), this name is designed to last, well beyond the initial target of medical students. Its visual identity, combining an electrocardiogram line and a phylactery, reinforces the simplicity and clarity of the message, facilitating its integration into the overall campaign and the universe in which it gravitates.

Are you made for CISSS de Lanaudière?

To make the user experience more engaging, an interactive quiz supported by a META advertising strategy was integrated directly into the website. Designed as a gamification tool, the quiz allows users to project themselves into the region and measure their compatibility with the CISSS de Lanaudière. It highlights the region’s unique balance of nature and urbanity, offering an immersive, personalized experience.

A community to discover: your future colleagues

The message “Mon milieu de stage, c’est aussi mon milieu de vie” (My internship environment is also my living environment) captures the essence of this campaign. The objective was to show how, in Lanaudière, professional and personal life intertwine to offer a rich and fulfilling experience. The campaign video illustrates this duality by showcasing the colleagues and professors who accompany medical students along their journey. It showcases the human approach of the CISSS de Lanaudière, offering not only a stimulating work environment, but also a living environment where everyone can develop to their full potential.

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