When timeless design meets craftsmanship

A brand identity perfectly aligned with its values

Client

Blaise Émilie – Maison d’ébenisterie

Mandate

Brand strategy, brand identity, website

A name inspired by a quest for excellence and sustainability

Blaise Emilie embodies the perfect harmony between timeless design and precise craftsmanship. We like the harmony of the combined names, the idea of the human behind the work that is put forward and the absence of naming stakes. We also like the noble connotation of French names and the French touch.

Founded on the vision of designer Émilie Parent and the exceptional cabinetmaking skills of Blaise Lebeau, the brand combines their respective talents to create a range of exceptional furniture. Each piece is designed to traverse generations, combining modern relevance and a celebration of timelessness.

Nature magnified

Wood in all its splendor, responsibly sourced

The brand’s identity embodies refinement and authenticity in every piece of furniture. By showcasing Canadian know-how and commitment to quality, we express the co-founders’ ambitious vision and commitment to excellence.

Blaise Emilie stands out for its commitment to the environment. Their creations combine quality, traceability and adaptability, surpassing Canadian standards. Each piece of wood is chosen for its sustainability, guaranteeing transparency and respect for the environment.

elegance and heritage

Like the hallmark that guarantees the authenticity of a silver coin, the coat of arms we’ve created is a guarantee of quality and origin. Timeless, refined and enduring, the brand’s identity transcends eras while preserving authenticity and heritage.