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THE FREEDOM TO BE YOURSELF

Transparency first

Client

Bohem

Mandate

  • Brand positioning and deployment strategy
  • Art Direction
  • Launch coordination
  • Communications management (writing, blog, SEO, brand tone)
  • Social media
  • Newsletters
  • Print media
  • Partner and ambassador selection
  • Lifestyle and product photo production
  • Project management
  • Graphic Design
  • Creation and production of print materials
  • French and English writing (manifesto, communications)

Between tradition and innovation

Our client La Belle Excuse has embarked on a new venture: the creation of an olive oil-based skincare line. Known for its many properties, it is an ingredient of choice for the elaboration of a line of seven products that are both effective and gentle on the skin. We supported the brand throughout the entire launch process to ensure consistency at every step of the project.

a sensory experience

the importance of ritual

The world of skincare is constantly expanding, with new brands emerging daily; so, how can Bohem find its place? By offering its clients not just simple products, but a ritual, a philosophy that celebrates simplicity and authenticity. These values are reflected in every detail, whether it’s the editorial content, photo production, or graphic design.

For Bohem’s launch photo and video campaign, Alexandra Hamel, president/founder and creative director of Storyline, drew on her expertise in art history to create a universe combining strength and femininity, inspired by the heroines and goddesses illustrated by great painters throughout the centuries. A vision brilliantly expressing the importance of the brand’s heritage, brought to life in collaboration with Robert Desroches from DAVAI and photographer Philippe Manh Nguyen.

Our key actions

  • Creation of a ritual: Contextualization of products to facilitate their integration into consumers’ daily lives
  • Highlighting values: Visual and editorial content reflecting transparency, simplicity, and authenticity; development of a manifesto expressing these values.
  • Artistic inspirations: Use of art history codes to personify the brand’s values.