LOLO is the sister company of our customer LA BELLE EXCUSE, creator of the olive oil of the same name; same owners, same team, same exceptional quality!
LOLO is a 100% Québécois line of products designed primarily for babies and children, but which are a joy for the whole family. Made with LA BELLE EXCUSE olive oil, these European-quality products are made with ingredients that are reassuring for parents, natural in origin and accessible to all.
Whether they’re moms or not, the girls on the Storyline team use LOLO products for their daily skincare routine, so they’re suitable for all skin types and ages!
Outsourcing in communications and marketing
When Storyline took on the content marketing mandate for LOLO, the tools and deployment were broadly the same as for LA BELLE EXCUSE, whereas the strategy should have been totally different due to the vast differences in personas for the two sister companies.
It’s vital to speak the same language as the target audience, so our first actions involved auditing both brands and defining a clear persona for LOLO.
“For the LOLO brand, influencer marketing on the Instagram platform stands out as our most effective approach.”
– Storyline
Here’s how the community and engagement rate have grown since we started working with LOLO in 2020, so in two years:
Customer:
LOLO
Agency:
Storyline Communication
Creative direction:
Alexandra Hamel
Production coordination:
Rosalie Mireault
Copywriting:
Rachel Fleury, Rosalie Mireault & Catherine Parke
Influence marketing:
Rosalie Mireault
Graphic design and visual content:
Alexie Leblanc & Florence Ouellet
Professional photography:
Claudia Morin-Arbour
Contributor:
Karbur
Humanizing marketing to tell stories that resonate.
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