La Courgerie
Experiential Marketing, Photography, and Content Creation
At La Courgerie, the on-site experience is unique: warm, gourmet, and friendly. Our goal was to capture this atmosphere and make it shine across all platforms. We wanted to allow visitors to extend their experience once they returned home—whether in the kitchen, in their garden, or simply by reminiscing about their visit. A simple and authentic way to stay connected to the world of La Courgerie, even from a distance.
MySmartJourney’s platform allowed us to create several tours to tell La Courgerie’s story, to entertain children, to learn more about the available products, to help us during picking, and to make informed choices at the grocery store.
We had the idea of creating recipe cards inspired by famous baseball cards, featuring our best stats for each squash family. Scan the QR code on the back to continue the adventure and get recipe ideas, tutorial videos to learn how to cut squash without cutting a finger, and also to discover interesting facts that will surely make us seem smarter at the next family party.
To highlight the unique world of La Courgerie, a custom photoshoot was carried out as part of the 2021 holiday campaign “Orange Christmas”. In addition, we produced more spontaneous, “everyday” content for social platforms. Candid photos, rooted in the daily life of La Courgerie, to foster closeness with the community and keep the experience alive through the seasons.
