Les Habitations Bordeleau

Establishing a dialogue between generations

Prologue

We have customers in a wide variety of fields. From food processing to accounting, from an interactive tour of a tourist park to retirement homes. While at first glance, the latter sector may seem less dynamic, our experience was quite different from our first meeting with Sébastien Buisson, Assistant Director of Habitations Bordeleau and his executive team.

Their team is bold, open-minded, constantly seeking to innovate and not without a sense of humor, and that’s exactly the combination that brings out the best in us. It’s a pleasure to work with a company that dares to think outside the box. With the aim of creating a dialogue between the generations, our team had fun exploring original ideas to make the company shine.

360 mandate

Outsourcing of a communications and marketing department to serve our customer’s every need.

Here are a few examples of our current projects:

Strategic support
Communication plan for 2023
Employer brand development
Implementation of a monthly newsletter by customer segment + creation of flows.
Several internal documentation and display projects (employee guide, leaflets, etc.).

Advertising campaigns (web, direct mail, newspapers)
Social media management
Co-organization (with a partner agency) of a gerontechnology press conference
Thinking outside the box for special projects
Professional photography

Brand image :

Social networks :

Press conference:

Recruitment campaign :

Strategic planning: Alexandra Hamel and Alexie Leblanc

Creative direction: Alexandra Hamel and Alexie Leblanc

Project manager: Rosalie Mireault

Design and writing : Rachel Fleury and Catherine Parke

Graphics and visual content : Alexie Leblanc and Florence Ouellet

Photography : Claudia Morin-Arbour

Collaborators : Karbur, Commères

"With Storyline, good work isn't enough for you; they always strive for excellence. Thank you for investing time and effort in everything you do!

Your dedication to your work is what keeps us on the path to success. It's a great relief for any innovative company to have a team like Storyline that demonstrates autonomy, and above all an extraordinary attention to detail that takes our projects to the next level!"

Sébastien Buisson

Assistant Manager, Habitations Bordeleau

Epilogue

Habitations Bordeleau is a very important customer for our team. They give us all the latitude we need to co-create together, and we’re able to see how our work pays off. When we outsource for a customer, we have no choice but to immerse ourselves completely in their world, and today we’re proud to feel that we’re part of the family too.

Contact