Goûtez Lanaudière! is a campaign aimed at bringing together products from the Lanaudière region under a common identification, so that consumers can easily identify and recognize them.
Storyline is deeply attached to the region where it was born, to the businesses that flourish and blossom in Lanaudière, and to the passion and dedication of local entrepreneurs in promoting their products and their region. We share with Goûtez Lanaudière! these values of local purchasing, entrepreneurship and regional development, so the collaboration was a natural fit.
Art Direction
Professional photography and retouching for the new catalog
What was special about this mandate was to create a unified image for a wide variety of companies, all with very different brand images.
We worked to make the visuals consistent throughout the catalog, while respecting the specific characteristics of each brand.
Through the photos, we wanted to bring the products to life in a context reminiscent of everyday life, so that we could feel the people behind them, the farmers who produce them, the way products can become part of consumers’ lives.
That’s why we opted for lifestyle shoots rather than studio shots. We wanted to feel the warm, accessible “real life” feel of the photos. The composition of the images had to be adapted to a square format, the environment of each brand had to be distinct, but the same depth of field had to be respected so that the rendering was harmonious.
In order to preserve and bring out the personality of each of the companies, while creating a unified universe, the Storyline team chose four different photo locations to create “controlled variety”.
Every nook and cranny has been exploited to optimize the various shooting possibilities, and the thread of the four locations can be felt throughout the catalog.
That’s why we opted for lifestyle shoots rather than studio shots. We wanted to feel the warm, accessible “real life” feel of the photos. The composition of the images had to be adapted to a square format, the environment of each brand had to be distinct, but the same depth of field had to be respected so that the rendering was harmonious.
In order to preserve and bring out the personality of each of the companies, while creating a unified universe, the Storyline team chose four different photo locations to create “controlled variety”.
Every nook and cranny has been exploited to optimize the various shooting possibilities, and the thread of the four locations can be felt throughout the catalog.
In addition to creating photos to illustrate the Goûtez Lanaudière! catalog, these sessions enabled us to take photos that companies could then purchase according to their needs.
Customer:
Goûter Lanaudière
Agency:
Storyline Communication
Creative direction:
Alexandra Hamel
Photography:
Claudia Morin-Arbour
Graphic design and layout:
Agence Rodéo Créatif
Humanizing marketing to tell stories that resonate.
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