La Belle Excuse - Storyline Communication

Long-term collaboration, sustainable growth

their communications and marketing department for the past 4 years

Client

LA BELLE EXCUSE

Mandate

360° approach

Brand implementario on a daily basis. Collaborations and influencer marketing, newsletter marketing, professional photography, graphic design, social media management, recipe creation and blog posts, campaign planning/marketing initiatives and consulting services.

The power of stories to connect people

Our story with LA BELLE EXCUSE is one of true professional love at first sight. From the moment we met Michèle and Vicky, a mutual trust was quickly established. We immediately grasped the essence and vision of this company, which literally embodies its brand image: quality people, family values, aesthetics, humor and subtlety, guaranteeing magnificent meals and moments shared in total simplicity. We dare say it: it’s the perfect fit for a 360° mandate!

Working on brand awareness

Audience diversity and consistency

The challenge is that we have users of all ages, so unlike its sister brand LOLO which has a very specific audience, we have to put effort into all platforms to reach our audience.

The solution

Approach: Consistency across all channels while respecting brand identity.
Creative projects: Recipe development and influencer marketing initiatives with Laurent Dagenais (2M subscribers), Alexandra Diaz and other influencers.
Expansion: Growth in the English-speaking market to extend our reach.
Objective: Create added value for customers through Pinterest, newsletters and other channels.
Targeted results: Maximize traffic to the site and optimize marketing effectiveness

Results that speak for themselves

A community and an engagement rate on social networks that continue to grow.

75% increase in online sales
Sales doubled in 2023
Newsletter open rate: 38%.
Tik Tok Impressions: 40M
Global coverage on Facebook and Instagram: 5M
Interactions (Likes, comments, shares) on Facebook and Instagram: 150k

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