City of Joliette
Ideation, strategy and campaign design
Citizens of the City of Joliette
For this campaign to ban single-use plastic bags, we thought of the public by creating a memorable slogan: “My keys, my wallet, my phone, MY BAG”. This mantra, designed to stay in your head, helps you remember to bring a reusable bag. We also prepared a kit for retailers, enabling them to raise awareness among their customers.
The message had to be understood at a glance, grab attention and be recognizable at all points of sale in the city. Our aim was not to moralize, but to support merchants by providing them with tools to get the message out to the community during this transition.
This initiative aims to turn a simple reminder into a daily reflex, contributing to a greener future for our community and our planet.
Humanizing marketing to tell stories that resonate.
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