Current - MAJ 2024 Ball - Storyline Communication

An ode to creative movements

from concept to reality

Client

Joliette Art Museum Foundation

Mandate

Ideation, art direction and event design, branding, graphic design

Define a theme

The “Currents” theme for the MAJ 2023 Ball was inspired by our team in collaboration with La Fondation du Musée d’art de Joliette. By exploring concepts such as the ripple effect, the mainstream or the counter-current, we sought to find a common thread that evoked the force of art, sometimes peaceful, sometimes powerful, capable of transforming entire civilizations.

An exclusive event

Our key actions

Creation of a concept and brand identity for Courant and the Contre-Courant afterparty.

Event design including set design.

Creation of a micro-site dedicated to the event.

Design of invitations and printed program.

Various graphic media

A real triumph

This memorable evening enabled the MAJ Foundation to raise a total of 635 000 $ nets.

All funds were invested in special projects to promote education to promote education and support artists.

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