{"id":12250,"date":"2025-09-10T11:18:53","date_gmt":"2025-09-10T15:18:53","guid":{"rendered":"https:\/\/storylinecommunication.com\/?page_id=12250"},"modified":"2025-09-16T14:42:24","modified_gmt":"2025-09-16T18:42:24","slug":"bohem","status":"publish","type":"page","link":"https:\/\/storylinecommunication.com\/en\/bohem\/","title":{"rendered":"Bohem"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12250\" class=\"elementor elementor-12250 elementor-12248\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bb02a05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bb02a05\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6eacc734\" data-id=\"6eacc734\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28860e5b elementor-widget elementor-widget-heading\" data-id=\"28860e5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE FREEDOM TO BE YOURSELF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-75010f2 e-flex e-con-boxed e-con e-parent\" data-id=\"75010f2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a40f820 elementor-widget elementor-widget-video\" data-id=\"a40f820\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/Bohem-_-Manifesto-_-16.9-15s-H264-FR-v2.mp4\" autoplay=\"\" controls=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4891d478 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4891d478\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-757ff6a2\" data-id=\"757ff6a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7458caaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7458caaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b0d1699\" data-id=\"7b0d1699\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-711fc093 elementor-widget elementor-widget-heading\" data-id=\"711fc093\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transparency first<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7170eb91 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7170eb91\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352c74fc elementor-widget elementor-widget-heading\" data-id=\"352c74fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8e6cec elementor-widget elementor-widget-text-editor\" data-id=\"3f8e6cec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bohem<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256c2350 elementor-widget elementor-widget-heading\" data-id=\"256c2350\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mandate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32481c6d elementor-widget elementor-widget-text-editor\" data-id=\"32481c6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span data-contrast=\"auto\">Brand positioning and deployment strategy<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">Art Direction<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">Launch coordination<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">Communications management (writing, blog, SEO, brand tone)<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">Social media<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">Newsletters<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">Print media<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">Partner and ambassador selection<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">Lifestyle and product photo production<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">Project management<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">Graphic Design<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">Creation and production of print materials<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><li><span data-contrast=\"auto\">French and English writing (manifesto, communications)<\/span><span data-ccp-props=\"{}\"> <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b7e0228\" data-id=\"3b7e0228\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e451c72 elementor-widget elementor-widget-image\" data-id=\"2e451c72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_15-167-683x1024.jpg\" class=\"attachment-large size-large wp-image-12261\" alt=\"\" srcset=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_15-167-683x1024.jpg 683w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_15-167-200x300.jpg 200w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_15-167-768x1152.jpg 768w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_15-167-1024x1536.jpg 1024w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_15-167-1365x2048.jpg 1365w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_15-167-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-232d42a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"232d42a5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5886c73b\" data-id=\"5886c73b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-334c287b elementor-widget elementor-widget-heading\" data-id=\"334c287b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Between tradition and innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12da9f2b elementor-widget elementor-widget-text-editor\" data-id=\"12da9f2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"TextRun SCXW82438429 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\" xml:lang=\"FR-FR\"><span class=\"NormalTextRun SCXW82438429 BCX0\">Our client <a href=\"https:\/\/storylinecommunication.com\/en\/la-belle-excuse\/\">La Belle Excuse<\/a> has embarked on a new venture: the creation of an olive oil-based skincare line. Known for its many properties, it is an ingredient of choice for the elaboration of a line of seven products that are both effective and gentle on the skin. We supported the brand throughout the entire launch process to ensure consistency at every step of the project.  <\/span><\/span><span class=\"EOP SCXW82438429 BCX0\" data-ccp-props=\"{}\"> <\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11f618da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11f618da\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dc9dcd9\" data-id=\"2dc9dcd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ba3f3e2 elementor-widget elementor-widget-image\" data-id=\"5ba3f3e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_16-96-scaled.jpg\" class=\"attachment-full size-full wp-image-12265\" alt=\"\" srcset=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_16-96-scaled.jpg 2560w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_16-96-300x200.jpg 300w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_16-96-1024x683.jpg 1024w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_16-96-768x512.jpg 768w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_16-96-1536x1024.jpg 1536w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_16-96-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93f788f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93f788f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40a38b47\" data-id=\"40a38b47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57e9079c elementor-widget elementor-widget-image\" data-id=\"57e9079c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_2-30-scaled.jpg\" class=\"attachment-full size-full wp-image-12267\" alt=\"\" srcset=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_2-30-scaled.jpg 2560w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_2-30-300x200.jpg 300w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_2-30-1024x683.jpg 1024w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_2-30-768x512.jpg 768w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_2-30-1536x1024.jpg 1536w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_2-30-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b1f46e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b1f46e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-525d8894\" data-id=\"525d8894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d8e5a3 elementor-widget elementor-widget-gallery\" data-id=\"33d8e5a3\" data-element_type=\"widget\" data-settings=\"{&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_13-135-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"33d8e5a3\" data-elementor-lightbox-title=\"SHOT_13 135\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIyNjgsInVybCI6Imh0dHBzOlwvXC9zdG9yeWxpbmVjb21tdW5pY2F0aW9uLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDlcL1NIT1RfMTMtMTM1LXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIzM2Q4ZTVhMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_13-135-683x1024.jpg\" data-width=\"683\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_9-14-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"33d8e5a3\" data-elementor-lightbox-title=\"SHOT_9 14\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIyNzAsInVybCI6Imh0dHBzOlwvXC9zdG9yeWxpbmVjb21tdW5pY2F0aW9uLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDlcL1NIT1RfOS0xNC1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMzNkOGU1YTMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_9-14-683x1024.jpg\" data-width=\"683\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_4-39-1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"33d8e5a3\" data-elementor-lightbox-title=\"SHOT_4 39 (1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIyNzIsInVybCI6Imh0dHBzOlwvXC9zdG9yeWxpbmVjb21tdW5pY2F0aW9uLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDlcL1NIT1RfNC0zOS0xLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIzM2Q4ZTVhMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_4-39-1-683x1024.jpg\" data-width=\"683\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19365738 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19365738\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29f9e617\" data-id=\"29f9e617\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d935228 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d935228\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f2c0fa3\" data-id=\"2f2c0fa3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c544faa elementor-widget elementor-widget-video\" data-id=\"c544faa\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/Bohem-_-Manifesto-_-9.16-7s-H264-FR-v2.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d5e1e9f\" data-id=\"4d5e1e9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-404d993 elementor-widget elementor-widget-heading\" data-id=\"404d993\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">a sensory experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e86bbc elementor-widget elementor-widget-heading\" data-id=\"21e86bbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">the importance of ritual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a260491 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a260491\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2f6b94 elementor-widget elementor-widget-text-editor\" data-id=\"2a2f6b94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0.5 juice:pt-0\"><div class=\"gizmo-bot-avatar flex h-6 w-6 items-center justify-center overflow-hidden rounded-full juice:h-8 juice:w-8\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><p><span data-contrast=\"auto\">The world of skincare is constantly expanding, with new brands emerging daily; so, how can Bohem find its place? By offering its clients not just simple products, but a ritual, a philosophy that celebrates simplicity and authenticity. These values are reflected in every detail, whether it&#8217;s the editorial content, photo production, or graphic design.  <\/span><span data-ccp-props=\"{}\"> <\/span><\/p><p><span data-contrast=\"auto\">For Bohem&#8217;s launch photo and video campaign, Alexandra Hamel, president\/founder and creative director of Storyline, drew on her expertise in art history to create a universe combining strength and femininity, inspired by the heroines and goddesses illustrated by great painters throughout the centuries. A vision brilliantly expressing the importance of the brand&#8217;s heritage, brought to life in collaboration with Robert Desroches from <a href=\"https:\/\/www.davai.tv\/\" target=\"_blank\" rel=\"noopener\">DAVAI<\/a> and photographer <a href=\"https:\/\/www.philippemanh.com\/\" target=\"_blank\" rel=\"noopener\">Philippe Manh Nguyen<\/a>. <\/span><span data-ccp-props=\"{}\"> <\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ef1d5c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ef1d5c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24e1eb6f\" data-id=\"24e1eb6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6361c68d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6361c68d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76ce68bd\" data-id=\"76ce68bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33dc88b5 elementor-widget elementor-widget-heading\" data-id=\"33dc88b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our key actions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4365471c\" data-id=\"4365471c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-608e41d1 elementor-widget elementor-widget-text-editor\" data-id=\"608e41d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Creation of a ritual:<\/strong> Contextualization of products to facilitate their integration into consumers&#8217; daily lives<\/li><li><strong>Highlighting values:<\/strong> <span class=\"TextRun SCXW142927494 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW142927494 BCX0\">Visual and editorial content reflecting transparency, simplicity, and <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW142927494 BCX0\">authenticity<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW142927494 BCX0\">;<\/span><span class=\"NormalTextRun SCXW142927494 BCX0\"> development of a manifesto expressing these values<\/span><span class=\"NormalTextRun SCXW142927494 BCX0\">.<\/span> <\/span> <span class=\"EOP CommentStart SCXW142927494 BCX0\" data-ccp-props=\"{}\"> <\/span><\/li><li><strong>Artistic inspirations:<\/strong> <span class=\"TextRun SCXW59131663 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW59131663 BCX0\">Use of art history codes to personify the brand&#8217;s values<\/span><span class=\"NormalTextRun SCXW59131663 BCX0\">.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3fd4372 e-flex e-con-boxed e-con e-parent\" data-id=\"3fd4372\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55a360d e-con-full e-flex e-con e-child\" data-id=\"55a360d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81b5abb elementor-widget elementor-widget-image\" data-id=\"81b5abb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3961-819x1024.jpg\" class=\"attachment-large size-large wp-image-12284\" alt=\"\" srcset=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3961-819x1024.jpg 819w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3961-240x300.jpg 240w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3961-768x960.jpg 768w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3961-1229x1536.jpg 1229w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3961.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d2dde4 e-con-full e-flex e-con e-child\" data-id=\"4d2dde4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7734c4e elementor-widget elementor-widget-image\" data-id=\"7734c4e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3866-819x1024.jpg\" class=\"attachment-large size-large wp-image-12294\" alt=\"\" srcset=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3866-819x1024.jpg 819w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3866-240x300.jpg 240w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3866-768x960.jpg 768w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3866-1229x1536.jpg 1229w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3866.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01ead63 e-con-full e-flex e-con e-child\" data-id=\"01ead63\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a268932 elementor-widget elementor-widget-image\" data-id=\"a268932\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA4282-819x1024.jpg\" class=\"attachment-large size-large wp-image-12292\" alt=\"\" srcset=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA4282-819x1024.jpg 819w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA4282-240x300.jpg 240w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA4282-768x960.jpg 768w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA4282-1229x1536.jpg 1229w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA4282.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2252b5 e-con-full e-flex e-con e-child\" data-id=\"e2252b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-019a8fc elementor-widget elementor-widget-image\" data-id=\"019a8fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3645-1-819x1024.jpg\" class=\"attachment-large size-large wp-image-12288\" alt=\"\" srcset=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3645-1-819x1024.jpg 819w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3645-1-240x300.jpg 240w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3645-1-768x960.jpg 768w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3645-1-1229x1536.jpg 1229w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/WEB_SL_LBE_CMA3645-1.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16d8b902 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16d8b902\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c3e4db0\" data-id=\"6c3e4db0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cb9719d elementor-widget elementor-widget-image\" data-id=\"7cb9719d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_13-87-scaled.jpg\" class=\"attachment-full size-full wp-image-12277\" alt=\"\" srcset=\"https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_13-87-scaled.jpg 2560w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_13-87-300x200.jpg 300w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_13-87-1024x683.jpg 1024w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_13-87-768x512.jpg 768w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_13-87-1536x1024.jpg 1536w, https:\/\/storylinecommunication.com\/wp-content\/uploads\/2025\/09\/SHOT_13-87-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" 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